Well, quite a lot really. It might be tempting to put your corporate website on your company’s domain name, but if people don’t know who you are, or what you do, you could be limiting yourself.
The name you choose has a big impact on how your business performs online. If you consider all the places your domain name will be seen (social media links, offline advertising, referring links, business cards etc.), you’ll probably want to choose something that will support your brand.
We’re going to take a look at Mozilla’s tips for choosing a domain name, and how you can apply them to your business.
Your Domain Name Should be Brandable and Pronounceable
That means you should choose a domain name that sounds like your brand (especially if you read it aloud). It also usually means that hyphens and numbers won’t work because they make the name difficult to recognize and difficult to say.
If the name is difficult to decipher and read it’s less likely to be memorable. And that makes branding it very tricky.
Keep It Short
The length of the domain name is important because in order for it to be easy to process and remember, it needs to be relatively short. Short domains are easy to remember, easy to say, easy to share in our on-demand world.
Lean Towards A .Com Domain
Yes there are plenty of top level domains around but even today .com extensions hold sway. Because .com domains have been in demand for longer than 20 years they are the most recognizable so when in doubt, reserve a .com.
In the event that a .com domain is not available a local ccTLD domain or a .net would be the next best.
Watch Out For Trademarks
Do your research and make sure you aren’t infringing on any trademarks. It’s not worth the trouble over the long run.
Keep It Logical And Intuitive
Your domain name should communicate what your company does. This lets users know to what to expect when they land on your site.
For exactly the reason above, keywords will lead users who are looking for your product or service to your website. Don’t choose a domain name purely for its SEO value because you may be disappointed in your ranking, as Google has indicated that they are placing less emphasis on this.
But it makes sense to include a broad keyword so human users can identify what you do and have to offer.
Modify As Needed
If you’re reserving a domain name for 2018 then it’s quite possible you won’t be able to get exactly what you want. You may need to change the extension, add a prefix or add a suffix to communicate your brand message effectively. Think laterally.