In order to strengthen your business and achieve your long-term goals, you have to create an online presence for it. There are many ways you can start establishing an online identity, with your two leading options including creating a website and a Facebook page.
So which one should you start with?
Facebook Page 101
Register, create a profile, and make updates – these are the basics of having a Facebook page. The fact that it takes just three steps is the primary reason a lot of business owners choose to prioritize this social media networking site over launching a website.
Facebook Pages allow you to reach a massive number of consumers, what with the social site having billions of active users. It enables you to create an image that can capture the attention and interest of your customers and a wide array of other audiences.
It also helps you build new customer relationships and strengthen your existing ones. In addition, you get to expose your brand, increase awareness of what you have to offer, and instill brand recall in consumers.
The Problem with Relying Solely on Facebook
Although it will not cost you a dime, you should consider the fact that relying solely on your Facebook page can cause problems to arise.
For instance, Facebook does not give you total ownership nor complete control. Owners of this social networking site have all the right to constantly change their policies, which means that you may lose data, and you have no say about it.
You should also consider the fact that not all people have their own social media accounts.
Last, but not the least, a Facebook page does not deliver the same credibility and professionalism as a website does.
Web Hosting 101
Your business is one of the biggest investments you will ever make, so you need to create a business strategy that takes into consideration the big picture. You want consumers to regard you as a credible, professional organization, and to do this, you need an online presence that goes beyond a social media networking site. In other words, you need a well-developed and -designed website.
With a reliable web hosting company at your service, you can run and operate a website or web page that has all the technologies required to capture the attention, interest, and patronage of your target market. With a huge percentage of the population relying on the World Wide Web for many of their day-to-day tasks, having a website that runs optimally and is user-friendly, you can achieve both your short- and long-term goals.
So What’s First for You?
When the only thing holding you back from creating a website is the thought of spending a lot of money, you no longer have to worry. Creating and purchasing your own domain name does not cost a lot, contrary to popular belief. In fact, many web hosting companies offer their services free for a period of time, so you can determine for yourself whether they have what you need or not.
When you do decide that you want them to continue hosting your website, you can rest assure that it will not cost you more than you expected.
All in all, you need to embody your brand’s web-based presence through a website, as it serves as the foundation of your online authority, credibility, and authenticity.