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The Special Relationship of Autoresponders and Internet Marketers

Posted by Jamison on 27 10 2015.

Autoresponders and Internet marketing are joined at the hip. As today’s world gets increasingly connected, you cannot traverse the online business world without the use of tools such as autoresponders. Autoresponders are a necessarily tool for Internet marketers, an essential element of a successful online enterprise.

 

Some people think Internet marketing is a time consuming task with minimal returns. Although it is indeed time consuming whether you are involved in affiliate marketing or you engage in online promotion to market your own array of products and services, autoresponders can work for you by keeping you connected to your customers and potential clientele, be continuously synced with the needs of past customers, and to reach out to more markets and prospective clients.

 

Just what is an autoresponder, you ask?

 

Autoresponders are one of the most useful online marketing tool. It is an online instrument you can use to collect information like names and addresses,…

Autoresponders and Internet marketing are joined at the hip. As today’s world gets increasingly connected, you cannot traverse the online business world without the use of tools such as autoresponders. Autoresponders are a necessarily tool for Internet marketers, an essential element of a successful online enterprise.

 

Some people think Internet marketing is a time consuming task with minimal returns. Although it is indeed time consuming whether you are involved in affiliate marketing or you engage in online promotion to market your own array of products and services, autoresponders can work for you by keeping you connected to your customers and potential clientele, be continuously synced with the needs of past customers, and to reach out to more markets and prospective clients.

 

Just what is an autoresponder, you ask?

 

Autoresponders are one of the most useful online marketing tool. It is an online instrument you can use to collect information like names and addresses, and automatically start correspondence and follow ups with specific individuals whose information you have gathered. Email lists play a big role in an Internet marketer’s life. Usually, a marketer who builds an email list send the prospects content- videos, audio, reports and packages of that nature.

 

 

When a customer or potential customer expresses interest, signs up on your list, and gets your free endorsed content, an autoresponder can be put in place beforehand to automatically contact the individual and educate them about your product, in a way that you can customize.

The importance of incorporating an autoresponder to your business’s online marketing plan cannot be emphasized more.

 

Setting up an autoresponder will allow you to automate lead generation and follow up with the leads. This means, product sales are generated without having to market your product and make the sale directly to the customers yourself.

 

cPanel as a web hosting control panel allows you to setup autoresponders inside the interface.

 

cPanel email lets you create an autoresponder, which automatically replies to email sent to email accounts at domains hosted on your account.

 

Setting up an autoresponder on cPanel:

 

  1. Go to cPanel → Mail → Auto Responders
  2. Click on Add Auto Responder, which will automatically bring you to the next screen
  3. There are several fields you will have to fill in on this screen.

 

They are the following:

 

Choose character set: It is not advisable to change this parameter. It is recommend that it be left at UTF-8 which is the most common character set on the Internet.

 

Interval: How long do you want the autoresponder to wait between sending messages to the same email address?

 

Email: What email will appear as the sender on the autogenerated emails?

 

From: Input the name you want to appear on the messages.

 

HTML: Tick if you plan to use HTML tags in your email.

 

Body: Enter your content.

 

Start time: Choose between immediately or Custom.

 

Stop time: Choose between Never or Custom.

 

  1. Click Create/Modify to save.

 

That’s it!

 

Make your customers feel important, after all they’ve given you a very personal piece of information- their email address. You need to aim to develop trust and you can use the autoresponder to do just that. Your success and the successful relationships you can build with your existing clients, return customers, and prospects will overshadow any prior effort you have poured. Using autoresponders also gives you the ability to expand your list through new information that is funnelled through the emails. Autoresponders are definitely indispensable in today’s marketing world.