For many website owners, having one domain name is enough for their site and their business. However, not all brands will benefit from a single domain. You will realize this as you continue to expand your own website and grow your business.
You do not have to worry though. You can create branches of your primary domain name. These secondary domains are called subdomains.
Subdomains: A Quick Overview
Technically, subdomains are new web names created through the addition of a name before the main existing domain name. For instance, your main domain name is mybusiness.com. When you create a subdomain, you can name it something like Patrick.mybusiness.com or emailsupport.mybusiness.com.
There are many benefits of creating these secondary or new web names. You will find them quite useful when it comes to partitioning activities on each of your web pages or finding out which ones have the most visitors.
For example, your emailsupport.mybusiness.com subdomain can act as the sole webpage for everything related to your business’ email support services. This page will have its own presence online, together with its unique content. From the visitors’ point of view, they will immediately see that the subdomain is part of your domain name, therefore, establish its credibility.
Subdirectory and Subdomains: What’s the Difference?
When you want to establish a unique presence for your web pages and their content, you can do so through the use of either a subdomain or a subdirectory.
If a subdomain looks like “Patrick.mybusiness.com,” a subdirectory looks like mybusiness.com/Patrick.
For many people, subdirectories make it even clearer to visitors that “Patrick” is part of mybusiness.com. Some people still prefer to use subdomains though, as they look a little more sophisticated.
When to Use Which
As of the moment, major search engines, particularly Google, does not distinguish a subdomain and a domain anymore, when it produces search results.
So what is the point of still creating subdomains? Why should you still go for this option when even establishing pagerank with Google takes longer with it than declaring a page to be contained within a subdirectory?
The primary reason is for branding purposes. As mentioned above, Patrick.mybusiness.com or emailsupport.mybusiness.com looks more sophisticated than mybusiness.com/Patrick or mybusiness.com/emailsupport. Although both have their own pros and cons, you should still consider using subdomains because of the branding and marketing benefits they deliver.
Setting Up Subdomains: The Process
Creating a subdomain in your cPanel is pretty easy and straightforward.
First, just choose the “Subdomains” option found on the Main Menu of your cPanel account.
Next, give your subdomain a name of its own. You will see the main domain name automatically populate the dropdown list.
cPanel will automatically fill in the document root as public_html/Patrick or public_html/emailsupport. The part that says public_html is the directory where cPanel will place all of the contents of the subdomain. All of your subdomains will map onto their own corresponding directory.
Finally, hit on the button that says “Create.” As soon as you do this, cPanel will create the subdomain. You can add whatever content you wish to the subdomain.