The Internet is an online marketplace and if your business has an attractive storefront, you’re more likely to welcome more online customers. But if you haven’t set a website up before and don’t know where to start it can be a pretty intimidating process. We’ve put this simple guide together, to help you with those first few steps in getting your business online.
Find A Web Host And Register Your Domain
Find a new host, based on the features you felt the previous host was lacking.
Decide what kind of hosting your website needs.
If your hosting company offers domain registration, that’s great because everything can be done in one place. If not, you’ll need to register the domain with a registrar and set your hosting up separately.
Tips For Choosing An Effective Domain Name
Your storefront needs an appropriate address so choose the best URL for your website. A lot of businesses use their company names but if you’re just starting out you might want an address that includes a keyword for what your business does.
Your domain should be easy to pronounce, be concise, not include trademarks and be easy for you to brand.
Think About The Kind Of Website You Want
Now that you have reserved your website address you need to decide how you’re going to decorate your storefront and attract customers. It should be reflective of your brand or corporate identity but also technically correct so that it attracts the right type of customers.
Now decide how you want the website to be built. If you don’t have any technical or design knowledge you may want to hire a developer or designer to create the site for you. If you are willing and able you can work with one of the content management systems that are available.
If you want your website to function as a business tool (who doesn’t?) set a deadline for getting the site live.
In the interim we recommend putting a landing page up on your domain, telling any passers-by that your site is still in development, and providing your contact details. You can also create a lead capture form and collect email addresses while you’re building your site so you have an audience by the time you launch.
The deadline you set will be dependent on various factors, including the complexity of your site and the time management skills of whoever is building it. Remember to stick to deadlines though, because when you’re online, time is money.