In today’s fast-paced world, there’s no question that time is money, and just a few minutes of downtime could really impact negatively on your bottom line.
Sites and landing pages that are used for lead generation won’t be affected as badly as those that transact online but in today’s competitive market, no organization wants their leads or sales to fall into the hands of the competition.
But of course, until it happens it’s not likely that you would consider a crash plan.
Your website crash plan needs to give attention to two main strategies: prevention and response. While preventing outages is always preferred, you do need a plan to respond to an outage if it does occur, due to factors beyond your control.
Get Bullet-Proof Hosting
Stable hosting with a reputable provider is essential because up time is what counts for your website. While shared hosting is often enough for small businesses, bigger sites will benefit from dedicated and virtual private servers that can handle bigger loads more effectively.
Make sure your hosting provider offers system recovery in the event of an outage. If they don’t, it’s time to look for a new provider.
Create Regular Back Ups
It should go without saying but we’ll say it anyway: get into the habit of scheduling regular back ups. An incompatible plugin, a website hack or even an unexpected hike in online sales could cause an issue with your website software, and often the quickest way to resolve the issue is to restore your most recent back-up.
Activate cPanel’s Security Features
When you host through cPanel you have access to a number of security features that can safeguard your website.
Create directories that are password-protected, install SSL and configure GnuPG Key settings to limit access. cPanel also offers HotLink Protection, ModSecurity and Leech Protect to heighten your online security.
Activate CloudFlare for a faster loading and more secure online experience.
Monitor Your Site Activity
cPanel makes it easy to mange and monitor issues by giving you access to real-time error logs. You can also get insights into your website traffic on a daily and monthly basis through Webalizer and Awstats.
This will give you an idea of the types of technologies users employ to access your site and highlight any incompatibilities. It will also tell you what your averages are, where in the world your visitors come from, and how many visits are from bots and spiders.
Managing An Outage
Now give some thought to your response plan. Consider how you would communicate with your customers if your site did go down. Create a templated message to distribute on your social media channels and third party mail service if applicable, in the event of an outage.
Familiarize yourself with your host’s protocol for dealing with crises and follow their Support process. It helps to be prepared.
Let cPanel handle your hosting needs and give your website a solid foundation to avoid a crash. Contact us today.