Sites go down all the time. No service will promise 100% uptime because that’s just false advertising. All sites go down, or eventually they will.
Sites going down for an extended time are the thing that’s noticeable. It’s forgivable if your site goes down for a minute, but for a couple of hours? That’s just unacceptable. The money of the website owner goes down the drain every time their site goes down. Your reputation as a web host will also go down in smokes.
So in order to fight downtime, one should be knowledgeable of the different reasons why a site can go down. That and how to deal with it and prevent it in the first place.
Why Websites Go Down?
Sometimes server maintenance is unavoidable, but there are other factors that you should know about as well:
The primary culprit when a website go down is mostly due to heavy traffic. The traffic could be legitimate or malicious like DDOS attacks. There are a few things you can do the prevent your site from going down due to heavy traffic.
Another useful thing you can do is to use a scalable hosting plan so that when there’s heavy traffic your server can handle the brunt.
When your site is really down, it’s better to communicate clearly with your customers. I remember when a large blog was hacked, they created a temporary blog and tweeted the situation to their readers.
If you can’t deal with this on your own, there are web hosting companies with a combination of services. They have managed hosting with DNS management and automatic backups. They have a server called mirrored severs.