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How to Prevent Your Site from Going Down

Posted by Allen on 06 06 2017.

Sites go down all the time. No service will promise 100% uptime because that’s just false advertising. All sites go down, or eventually they will.

Sites going down for an extended time are the thing that’s noticeable. It’s forgivable if your site goes down for a minute, but for a couple of hours? That’s just unacceptable. The money of the website owner goes down the drain every time their site goes down. Your reputation as a web host will also go down in smokes.

So in order to fight downtime, one should be knowledgeable of the different reasons why a site can go down. That and how to deal with it and prevent it in the first place.

 

Why Websites Go Down?

Sometimes server maintenance is unavoidable, but there are other factors that you should know about as well:

 

 	Server maintenance or data center outages. These don’t always happen, but when it does be…

Sites go down all the time. No service will promise 100% uptime because that’s just false advertising. All sites go down, or eventually they will.

Sites going down for an extended time are the thing that’s noticeable. It’s forgivable if your site goes down for a minute, but for a couple of hours? That’s just unacceptable. The money of the website owner goes down the drain every time their site goes down. Your reputation as a web host will also go down in smokes.

So in order to fight downtime, one should be knowledgeable of the different reasons why a site can go down. That and how to deal with it and prevent it in the first place.

 

Why Websites Go Down?

Sometimes server maintenance is unavoidable, but there are other factors that you should know about as well:

 

  1. Server maintenance or data center outages. These don’t always happen, but when it does be ready with your tools and backups.
  2. Server overload is also another thing that can affect your website’s uptime. Shared servers are the most affected by these incidents. This is where the server can’t bear the torrent of traffic going into it.
  3. One minor thing is if the site owner forgets to pay for the domain renewal. Of course your site will go down if you don’t have a domain name attached to the DNS of the server.

The primary culprit when a website go down is mostly due to heavy traffic. The traffic could be legitimate or malicious like DDOS attacks. There are a few things you can do the prevent your site from going down due to heavy traffic.

 

  1. Use services like Cloudflare. This CDN service block bots from getting into your site. It can also analyze IP addresses and the admin can limit ranges in different countries. These are a great solution for short outages.
  2. Optimize your website by removing dead links. Dead links can significantly slow down your website. The mere act of fixing them will make your site load faster.
  3. Use DNS service. DNS services will kick in once your site is down. It will re-route any traffic to your secondary host thus making it look like your site never went down.
  4. Use a Website Monitoring Service. This will alert you if your site is down. At least you know when to act when you need to.
  5. Setting up backup hosting. This should go in tandem with a DNS service so that when your site goes down, the traffic will be re-routed to the secondary host.

 

Another useful thing you can do is to use a scalable hosting plan so that when there’s heavy traffic your server can handle the brunt.

When your site is really down, it’s better to communicate clearly with your customers. I remember when a large blog was hacked, they created a temporary blog and tweeted the situation to their readers.

If you can’t deal with this on your own, there are web hosting companies with a combination of services. They have managed hosting with DNS management and automatic backups. They have a server called mirrored severs.