Hosting companies deliver a pretty convincing sales pitch, telling you all the features and benefits you’re likely to experience if you sign up with them. But aside from the superficial features like hosting plans and price points, very little is stated about the technical aspects that can have a direct bearing on your business and its online success.
Not only is your host’s service essential to provide uptime and online accessibility, its performance can have an impact on your website’s visibility to online users. Your hosting solution may have an impact on your website’s visibility in search engines. That’s not to say that a good host will boost your visibility in search engines, but an inferior host could hold you back.
Your Host Can Affect Time, Speed And Location
We know that Google favors fast-loading websites, and sometimes, bigger hosts with larger client bases actually deliver slower load times. We also know that Google favors accessibility and host servers that continually go down, or are under DDoS attacks, are less likely to rank well. Websites that are offline for long periods of time can’t be indexed by search engines and are likely to experience a drop in their rankings.
Your host’s location can also have an impact on your visibility because crawlers will consider a website’s location when ranking it. A website hosted in New York is more likely to appear to a user searching in New York than a site hosted in Australia. This factor is worthwhile considering, particularly if you cater to a local market.
What could possibly go wrong?
Tens of thousands of websites are hacked on a daily basis and it’s not only the small guys who are targeted; plenty of larger companies have come under attack too. The point is that a hack is almost to be expected so you’ve got to do everything within your power to avoid it.
Sure you could probably fix the problem and move forward, but for every hour that your business is offline, you’re losing out on potential revenue.
We know that uptime and speed are two SEO factors that can oscillate over time and, as long as all the technical optimization and on-page best practice is followed, if you see a decline in performance should ask your hosting provider about immediately.
Of course, if you’re searching for a new hosting provider, these are factors you could research when reviewing a shortlist. If you’re already hosting somewhere, these are elements you might want to review quarterly or every few months.
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