Get the Most Out of cPanel AWSTATS
Posted by Jamison on 12 10 2015.
If you’re using cPanel as your site’s control panel, you have access to AWStats. Short for Advanced Web Statistics, AWStats is an analytic tool that reads your web server log files to produce traffic statistics. The Perl script log file analyzer that AWStats has does the job of reporting all your website’s statistics. These include visits, pages, hits, rush hours, search engines, keywords that led to your site, broken links, error codes, robots, and most importantly, the number of unique visitors that come to your site.
Not taking the time to learn and understand how to interpret AWStats can lead you to make wrong conclusions, causing you take inappropriate steps in increasing the traffic of your site.
Here are a few things to help you understand what’s in AWStats according to sections:
- Unique Visitors. For each person or computer that has made a hit on one of your website’s pages, AWStats will log it under this header. Even if a single user goes back to your site a couple of times, the unique visitors log counts that person as one unique visitor.
- Number of Visits. This logs how much your site has been visited. It takes down all the visits by all your visitors for the set period of time you want to monitor.
- Pages logs the total number of times your pages have been viewed by all visitors.
- Hits log all the downloaded files your visitors have registered on your site. This includes pages AND images.
- Bandwidth logs the total bytes downloaded from your site through browsing. This includes the bytes for pages, images and files.
Monthly History Summary Totals
- This shows all the countries your visitors come from.
- Logs and reports the top individuals/host computers that visit your site.
- Robots/Spider Visitors. Shows when your prefered search engine has last led a visitor to your site.
- Visits Duration. Logs how long visitors stay on your site.
- Files/Type. Shows which files/filetypes generate the most hits.
- Pages – URL. Reports the most visited pages on your site.
- Operating Systems/ Browsers. Shows the most popular operating systems and browsers your visitors are using.
Connect to Site From
- Direct Address/Bookmark. Number of visitors that typed your web address straight to the address bar or saved a bookmark of your page.
- Links from an Internet Search Engine. Provides the number of visitors that got to your site by way of search engines.
- Links from an External Page. Provides information on the non-search engine links that end up on your site.
- Search Keyphrases/Search Keywords. Keywords typed in search engines to find your site
Use AWStats to your advantage
Getting the most number of unique and staying visitors to your site is considered a success in today’s online marketplace. Increased traffic is a goal for all people who run sites. To know if your moves to increase traffic are working, monitoring your website’s analytics is very vital. Not monitoring this means you are not making steps toward making your operations more efficient. This also causes you to lose sight of how your site is doing from a marketing standpoint. If you’re not monitoring your site’s traffic and the details that come with it, you are wasting valuable marketing resources. Do not underestimate what AWStats can do to improve your site’s performance traffic-wise.