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Five Tips for Better Traffic Analysis

Posted by Jamison on 16 10 2015.

To understand how people use your website, it is very important to take advantage of the various tools the internet has to offer. How can you go wrong with utilizing the same tool that Google uses to understand the performance of their own websites? It’s called Google Analytics.

Google Analytics is a free way to analyze your website’s activity and performance.

 

Fortunately, if you use the cPanel interface, you can easily integrate Google Analytics with the rest of your tools.

 

These five tips can help you get the most out of Google Analytics:

 

	Know how your visitors get to your site.

 

This is a thought a lot of web developers and website owners daydream of. Just how do users end up on your site. Of course, some of your users find your site through direct traffic. Don’t you think finding out the precise information about how users arrive is something really useful to you as…

To understand how people use your website, it is very important to take advantage of the various tools the internet has to offer. How can you go wrong with utilizing the same tool that Google uses to understand the performance of their own websites? It’s called Google Analytics.

Google Analytics is a free way to analyze your website’s activity and performance.

 

Fortunately, if you use the cPanel interface, you can easily integrate Google Analytics with the rest of your tools.

 

These five tips can help you get the most out of Google Analytics:

 

  1. Know how your visitors get to your site.

 

This is a thought a lot of web developers and website owners daydream of. Just how do users end up on your site. Of course, some of your users find your site through direct traffic. Don’t you think finding out the precise information about how users arrive is something really useful to you as a website owner?

 

Google Analytics helps you find out this information as close to the exact reason as possible. Many times, users are brought to your site by links from another site. These are called “referrals.”

 

To know which sites often “refer” you,

Go to your analytics account → Acquisition → All referrals

 

This will reveal a list of referral sites. Moreover, you will get a list of websites your visitors are coming from as well as how many visits each website brought to yours. You can use this information to map out where to put links and where they are most effective.

 

  1. Know what about your website visitors troop to.

 

One of the most interesting analytics data is where visitors spend the most time on, or where is the initial point of sustained contact for site visitors.

 

You can see this when you,

 

Go to your Google Analytics account, click Behavior → Site Content → All Pages.

 

This will show you which pages on your site get the most views. Knowing this information can give you direction when planning what type of content you need to add to generate more traffic, or what products you have to expand on.

 

  1. See who’s visiting your site, real time.

 

Google Analytics has this feature called real time where you can monitor visitor activity as it happens. Maybe you just sent out a marketing email blast or you’ve set up a direct link from your social media page to you site, Real Time shows you how certain decisions affect your traffic.

 

To have a look simply click Real Time on the left hand navigation on your Google Analytics account. Once you click this, you will be able to see how many visitors you currently have, where they came from and which pages they are viewing for how long.

 

  1. Find out where your visitors are from.

 

Knowing the background of your market and the clients you are able to gather is vital in forming and planning your content as you move forward. When you know who affects your content the most, you can finetune it to get close to your intended goals. Maybe a new product or a new angle to your content is needed.

 

To find out where your clicks are coming from, just

 

Go to your Google Analytics account and click Audience → Geo → Location.

 

  1. Understand the history of your site’s traffic trends

 

When you analyze traffic trends on your site, sometimes you fail to look at what has gone. Most website owners focus too much on the current. Always consider past trends for your analysis.

 

You can access this data on Google Analytics when you

 

Go to the Data Range dialog box → select Compare to previous period.

 

Specify the date ranges and filter out the data for you to see reports on traffic trends over particular periods. Whether it covers the launch of a particular product or content package, or a change in design, this helps you understand visitor behavior better.

 

For your site to be most effective and generate the most traffic, you need to pay attention to the details regarding various aspects of your site. Google Analytics on cPanel allows you to take a closer look on how your clients and prospective clients interact with your products and the site as a whole. Through this information, you can improve your model.  All types of sites will benefit immensely just be making an effort to understand visitors better.