A successful online store creates a safe and trusted buying environment for online users, and one of the most important parts of achieving that is through the implementation of a security certificate.
An SSL certificate or Secure Sockets Layer uses encryption to online transactions safe and secure. Adding an SSL certificate to your website gives your buyers the reassurance that their data is safe on your site. We also know that Google appreciates SSL certificates and is likely to reward your SEO efforts if you’ve got one.
So that’s all well and good but what are the different types of certificates available and how do you know what’s right for your e-commerce store?
How Quickly Can The Certificate Be Issued?
It can take up to three weeks for your first certificate to be issued because there is a verification process that needs to be followed. If you’re in a hurry to launch an online store, the security company with the fastest turn-around time will help you the most.
Price Is Not Always Indicative Of Quality
There is a fairly big variance in prices for security certificates but more expensive does not necessarily mean better. Aim for a middle-of-the-road price range a general rule but, of course, make sure the features are relative to the cost.
What Validation Level Do You Need?
Domain validated SSL certificates prove that the domain in question has been registered, and the approval process for the certificate is handled by someone with administration rights. Validation is usually completed through DNS or via email verification. This process can range from just a couple of minutes to a couple of hours.
Organization Validated SSL Certificates prove that the domain in question has been registered and some of the registered organization’s information is used in the certificate. Verification may be done via email or DNS but official company documents are required to confirm the business’ identity.
Extended Validation Certificates prove that the domain in question has been registered and validates the organization that owns it. It also confirms that the organization in question approves the SSL certificate. This certificate takes the longest to validate but of course, provides the deepest level of validation.
Do You Need A Single-Name, Multi-Domain Or Wildcard SSL Certificate?
A single-name certificate provides validation for a single host or domain name. That means the certificate you purchase for your domain is only valid for that domain name.
A wildcard SSL Certificate will give you protection for unlimited subdomains on a single domain.
If you need to protect more than one domain, a multi-domain SSL certificate will cover you.
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