Incorporate Keywords in Your Domain Name
Incorporating relative keywords when creating a domain name for your website helps search engines identify what your website is about, which makes it easier for your site to rank higher in generic search results conducted using keywords that relate to the product or services that you are offering to customers.
Keep it Short and Simple
Using long and complicated domain names will make it harder for users to remember the name of your website. It is recommended to use a domain name with a maximum of 15 characters, in order to make it more effective and easier to remember.
Avoid Special Characters and Double Letters
Domain names with special characters and those using double letters are prone to be mistyped and misspelled. If you are adding a special character or adding another letter to your domain name just because the original word or name is already taken by a competitor website, then you are just increasing your chances of losing a potential customer to that website whenever a user accidentally typed in the wrong domain name spelling.
Consider Future Growth and Expansion
It is always wise to choose a domain name that includes other products or services that you can sell when your business grows and expand. For example, if you are a florist and is selling roses online, it is better to choose flowers.com, rather than roses.com. The reason for this is that if your business grows, you might decide to expand and sell other types of flowers in the future and if you have chosen roses.com then your other products will not be covered by your chosen name.