Every website has had its ups and downs but the idea is to learn from past mistakes, and not repeat them. Unfortunately there are still plenty of hosting platforms offering sub-par products and services and plenty of websites are paying the price.
Inferior customer service, DDoS attacks and poor server management policies impact negatively on your business’ bottom line. And that’s just the tip of the iceberg. But you don’t have to accept it.
If you’re experiencing any of these issues, it’s definitely time for you to trade up to a new host:
Downtime That Makes You Invisible
It may be 2017 but there are still thousands of websites going down every day owing to poor hosting solutions. And of course, for the business owner the ramifications are negative. For every hour that your website is unavailable, you can say goodbye to revenue and watch your corporate image slowly diluting. There’s also the loss of productivity and the cost of recovery that needs to be taken into account.
500 Errors That Send Users Away
The 500 error that could have so many reasons for showing itself all over your website is especially painful. It’s the dreaded sign that no website administrator ever wants to see and the error that means your visitors probably won’t come back later.
Websites That Load At Snail Pace
A slow loading website will lose you customers. In the on-demand economy, consumers who can’t be helped immediately are lost. And you literally have two seconds of load time to influence whether that visitor stays or goes.
That’s a big responsibility because if they go, you can be sure they won’t return either. What’s even worse, while you can calculate your losses owing to website downtime, you can’t even add up lost revenue on a slow website.
Complex SSL Integrations That Affect Your Ranking
If your host hasn’t prompted you to install SSL on your domain, you should start asking questions. Not only will users on Chrome see a red flag before visiting your site, Google may not rank you as highly as if you serve over SSL.
Some hosts make it difficult to install a SSL certificate, while others may not even let you know how important it is. cPanel’s auto-installers make SSL a no-brainer and in a few minutes, can make a tremendous difference to the way your site is indexed by Google and trusted by users online.
If you can relate to any of these experiences, it’s definitely time to start looking at alternative hosting solutions.